For Sponsors and Partners
Sponsor a 23,000 km journey across Europe for a future without cancer
In 2026, Agis Apostolopoulos will cycle through 41 European countries over more than 20 months, documenting a journey of cycling, food, community, and cancer prevention awareness.
Sponsorship helps keep the expedition moving while the journey raises awareness and funds in aid of the World Cancer Research Fund.
A cycling expedition across Europe
The journey at a glance
Start: London, United Kingdom.
Distance: Approximately 23,000 kilometres.
Countries: 41 European countries.
Duration: 20 plus months.
Mission: To promote cancer prevention awareness through cycling and community storytelling, while raising funds in aid of the World Cancer Research Fund.
Each week on the road, Agis will arrive in a new town or village, meet local people, cook together, and share conversations about how food, movement, body weight, and lifestyle shape long-term health.
In capital cities along the route, I will meet local cycling communities for group rides and events that bring people together around active living and cancer prevention.
In Aid of the World Cancer Research Fund
This expedition supports cancer prevention awareness and fundraising in aid of the World Cancer Research Fund.
Their work helps people understand how diet, nutrition, body weight, and physical activity can affect cancer risk.
Through this expedition, Agis will help share that knowledge across Europe, through stories, food, cycle rides, and community events.
This is not just a cycle trip around Europe
It is a moving campaign for a future without cancer.
A journey where adventure, gastronomy, and active lifestyle become the lenses through we:
- Share our stories.
- Advocate for healthy living.
- Share evidence-based information on cancer prevention.
- Raise funds in aid of the World Cancer Research Fund.
A Moving Campaign
This expedition sits at the intersection of three engaged communities.
Adventure & Cycling Enthusiasts
Cyclists, touring riders, and adventure travellers who follow long-distance expeditions and life on the road.
Food & Gastronomy Lovers
People drawn to local cuisine, travel, tradition, and the connection between what we eat and how we live.
Health & Active Lifestyle Community
Health-conscious individuals and families motivated by active living, longevity, and wellbeing.
Your brand travels with us across 41 countries
Through capital cities, remote villages, community events, stories from the road, and a campaign people can genuinely connect with.
Logo placements shown are illustrative and subject to final agreement, production requirements, safety considerations, and available equipment.
Cycling Across Europe for a Future Without Cancer offers more than logo placement
It is a long-form, human story travelling across 41 countries, through towns, villages, capital cities, local communities, cycling groups, kitchens, and cultural spaces.
The expedition creates opportunities for:
Reach
Consistent, regular content across social media throughout the expedition.
Video episodes, stories, reels, cooking sessions, and community moments.
All documented and shared.
Storytelling
More than logo-on-jersey.
This is your brand embedded in a genuine, human story that people follow over months.
Co-created content opportunities that align your brand with purpose, community, and health.
Purpose-led association
In aid of the World Cancer Research Fund.
The expedition raises awareness and funds in aid of World Cancer Research Fund.
Sponsors can support a journey connected to active living, food, community, and cancer prevention awareness, while helping the expedition reach people across Europe.
Geographic Breadth
41 countries, 23,000 kilometres of organic, documented brand exposure across Europe’s major consumer markets.
Every major European market, including the UK, France, Germany, Spain, Italy, the Netherlands, Scandinavia, the Balkans, and beyond.
Sponsorship packages
Title Sponsor
One available
The named sponsor of the expedition.
Logo on the bike, kit, and all content. Opening credit on every video.
Named in press materials, partnership materials, sponsor updates, and campaign communications where appropriate.
Co-created branded content opportunities throughout the journey.
Official Partner
Category exclusive
One partner per category.
Logo on kit and digital channels.
Category-relevant co-created content (e.g. a food brand partners on weekly cooking content; a cycling brand features in ride and kit reviews).
Regular social media features across the route.
Supporting Sponsor
Digital channels
Digital channels and expedition materials.
Logo placement and mentions in expedition materials, updates and social content.
Opportunity to align with specific legs of the journey or individual country campaigns.
In-kind Supporter
Digital channels
Digital channels and expedition materials.
For brands, organisations, and individuals supporting the expedition through equipment, services, accommodation, repairs, production support, food, technology, or other practical help.
Supporters may be acknowledged on the website, social media, selected updates, and expedition materials, depending on the level and nature of support.
Sponsorship supports the practical costs of delivering the expedition, including equipment, repairs, logistics, content production, and community activity. Fundraising in aid of World Cancer Research Fund is handled separately.
Content distribution
The journey will be documented across multiple formats and platforms through video, photography, written stories, and regular updates from the road.
Projected campaign reach
The figures below are indicative projections based on the scale of the expedition, planned content output, community activity, potential media coverage, and sponsor amplification. They are not guaranteed results.
| Reach Category | Description | Estimated Impact |
|---|---|---|
| Direct Physical Reach | People we meet, cook with, and those attending capital city cycling events. | 50,000 – 100,000 People |
| Digital Community | Subscribers/followers across Social Media and our blog. | 500,000 – 2,500,000 People |
| Viral & Organic Reach | Passive viewers (YouTube, Rumble, Shorts, Reels, TikTok FYP, and Social Media shares). | 10,000,000 – 25,000,000 People |
| Earned Media Reach | Newspaper features, TV and radio in 41 countries. | 20,000,000 – 50,000,000 People |
| Potential cumulative reach | Potential cumulative impressions across all channels | 30M – 75M+ People |
Become a Sponsor
supported by
Little Blue Research
KOMOOT
© 2026 Agisilaos Apostolopoulos. All rights reserved.